Embed
Loïc Souêtre is a seasoned professional with extensive experience in venture capital, startup development, and go-to-market strategies. Currently serving as Chief of Staff at Embed since 2022, Souêtre has been instrumental in building and executing the company's go-to-market strategy for EU software platforms and leading fundraising initiatives. Previously, roles included Principal at Global Founders Capital, where Souêtre established a new office for Benelux and Southern Europe, and Founding Member at Emerging VCs, which aimed to support pre-partner VCs during the pandemic. Additionally, Souêtre has held positions at Panache Ventures, Fundica, Front Row Ventures, and Younity, the latter being a co-founded startup focused on roommate matching. Souêtre's educational background includes an undergraduate exchange in Computer Science at Stanford University and a Bachelor of Business Administration in Economics from HEC Montréal.
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Embed
Embed is a Payments Infrastructure-as-a-Service provider purpose-built for software platforms. We enable companies to integrate embedded payments and complex money flows directly into their products—without going through the time-consuming and resource-heavy process of obtaining and maintaining a financial license themselves. As embedded finance becomes the default, software platforms are in a prime position to capture new revenue and deliver better experiences by owning the full payment lifecycle. Embed makes this possible through a fully licensed, developer-first platform that combines merchant onboarding, payment orchestration, compliance, and reconciliation into one seamless solution. Unlike legacy processors or referral models, Embed gives platforms complete control over their user experience, data, and economics. With low-code APIs, flexible architecture, and a white-label experience, platforms can go live fast—often in less than 24 hours—and scale with confidence across Europe and soon the UK. Embed is licensed by the Dutch Central Bank and passported across the EEA, with UK expansion underway. We’re building the payment infrastructure we always wished existed—for the platforms shaping the future.