Renee Welsh

Embed is a Payments Infrastructure-as-a-Service provider purpose-built for software platforms. We enable companies to integrate embedded payments and complex money flows directly into their products—without going through the time-consuming and resource-heavy process of obtaining and maintaining a financial license themselves. As embedded finance becomes the default, software platforms are in a prime position to capture new revenue and deliver better experiences by owning the full payment lifecycle. Embed makes this possible through a fully licensed, developer-first platform that combines merchant onboarding, payment orchestration, compliance, and reconciliation into one seamless solution. Unlike legacy processors or referral models, Embed gives platforms complete control over their user experience, data, and economics. With low-code APIs, flexible architecture, and a white-label experience, platforms can go live fast—often in less than 24 hours—and scale with confidence across Europe and soon the UK. Embed is licensed by the Dutch Central Bank and passported across the EEA, with UK expansion underway. We’re building the payment infrastructure we always wished existed—for the platforms shaping the future.