ember is an independent luxury experiential studio headquartered in Abu Dhabi, designing journeys, worlds, and one-of-a-kind elevated life moments for ultra-high-net-worth individuals, royalty, governments, and leading organisations, and is the first and only experiential company in the Middle East and North Africa fully endorsed by Forbes Travel Guide.

Founded in 2010, ember was created to redefine how individuals, brands, and institutions engage with the world, moving beyond conventional luxury into deeply intentional experiences designed to shift perspective and create lasting transformation. 

Operating at the intersection of travel, hospitality, culture, wellness, and human connection, ember functions as one brand with two specialised doorways, forming a single integrated experiential universe. Through ember Journeys, the studio designs immersive, tailor-made travel experiences for ultra-high-net-worth individuals, families, and couples, specially curated to foster reflection, connection, and personal transformation. Through Studio ember, the team shapes experiential and emotional identities for leaders, brands, governments, destinations, and institutions, delivering experience strategy, hospitality concept creation, and end-to-end guest journey execution from concept to realisation.

Led by Founder and CEO Alanoud Tahlawi, ember is recognised for its high-touch approach, global partner network, and the integration of wellness, sustainability, and consciousness-informed design into every experience.

At the heart of ember lies a single belief: experiences should not simply impress, they should transform, becoming the stories people carry and tell forever.

ember Lifestyle

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