Cheng Xia

Cheng XIA is a seasoned PR and Media Relations professional with extensive experience in the aviation and contemporary art sectors. Currently serving as the PR and Media Relations Manager for Embraer Great China since March 2015, Cheng is responsible for maintaining media relations, managing promotion strategies across digital channels, and producing promotional materials. Previous roles include PR Manager at Ullens Center for Contemporary Art, where Cheng managed media relations and event management, and Account Manager at Waggener Edstrom Communication Worldwide, focusing on campaign management for notable brands. Cheng began a career in public relations and marketing at China National Textile Imp&Exp Corp. and has held internships at MS&L Worldwide and China Daily. Cheng holds an Advanced Master in Strategy and Management of International Business from ESSEC Business School and a Master's degree in International Business and English Language from Beijing International Studies University.