Ivan Sobolev

Ivan Sobolev is a Product Alignment Marketing Manager at EMCD Payments, specializing in the fintech and crypto sectors. With a strong background in product strategy and marketing, they have successfully led initiatives that resulted in significant growth, including increasing ARR by 250% and managing product development for a DeFi project with over $80M TVL. Ivan has previously held roles such as Chief Marketing Officer at companies like CLS Global and Exto.io, where they implemented effective marketing strategies and fostered team collaboration. Their earlier experience includes leading digital marketing efforts at Gurtam and working as a freelance marketing consultant, where they developed a keen understanding of online business growth. Ivan holds a Bachelor's degree in Law from БГУ.