Kritzi B. is a seasoned marketing professional with expertise in B2B e-commerce, product marketing, and user acquisition. Currently serving as a Growth Marketing Specialist at Emerald since March 2024, Kritzi has previously held roles including Product Marketing Specialist at Amazon, focusing on mobile app marketing strategies from February 2022 to January 2023, and Media Marketing Specialist at Global Overview, where skills as a Google Ads Certified specialist were utilized for household consumer brands from June 2021 to January 2022. Earlier experience includes a Global E-Commerce internship at KORRES and co-founding Liesl Inc., a fashion brand, where a wide range of marketing responsibilities were handled. With an educational background culminating in a Bachelor of Business Administration from the UW Foster School of Business, Kritzi combines marketing acumen with a passion for digital strategies.
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