Lorène Audras

Lorène Audras is a Global Brand Manager at Eminente with over four years of experience in the Wine and Spirits industry, specializing in brand management and innovation. Previously, they served as Integrated Marketing Brand Manager for Dom Pérignon, where they executed commercial activations and developed a personalization program for the U.S. market. They also held roles at Veuve Clicquot and Samsung Electronics, contributing to product innovations and strategic marketing initiatives. Lorène holds a Master's degree in Luxury Marketing and Management from emlyon business school and a Bachelor's in Industrial and Product Design from Central Saint Martins, enhancing their ability to blend creativity with business strategy.