Ans Khurram is a Customer Insights Analyst at Emirates Group since September 2021, specializing in deriving actionable insights from market research data and optimizing performance marketing campaigns. With a strong background in data analytics, Ans has worked as a Data Analytics Consultant and Trainer since January 2019, delivering training sessions on behavioral analytics and market research across various esteemed platforms. As a Freelance Writer since September 2014, Ans focuses on consumer behavior and socioeconomic trends, advocating for evidence-based practices. Previously, Ans held key roles at Jazz, managing a significant analytics portfolio, and at Nielsen, executing market research projects. Education includes a Bachelor of Science in Mechanical Engineering from Ghulam Ishaq Khan Institute of Engineering Sciences and Technology.
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