Duncan Smith is a Vice President of Digital Product, Experience & Content at Emirates, where they oversee the strategy and design of digital experiences to drive revenue and meet customer needs. With over 21 years of experience in the digital sector across various industries, Duncan previously held significant roles at Barclays, Vodafone, and Barclaycard, where they developed and managed online products and marketing strategies. Duncan's achievements include leading the redesign of Emirates.com during the COVID-19 pandemic and being recognized for Agile excellence in the private sector. They hold a BSc (Hons) in Management Studies from Bradford University School of Management.
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