Jori Bindels

Jori Bindels is an accomplished professional with extensive experience in corporate communications, marketing, and brand management, currently serving as Vice President of Corporate Communications, Marketing & Brand - Global at Emirates since February 2007. In this role, Jori leads global marketing and communications efforts for the airline's passenger services, cargo operations, holidays division, and group services. Previous positions at Emirates include overseeing brand planning and reputation management for the West & Centre regions and leading marketing communications for the Asia Pacific. Prior to Emirates, Jori held roles at Siemens as Communication Advisor for Consumer Products and at Sam Advertising as Account Manager, with early experience as a Marketing Coordinator at Trust International. Jori holds a BA in Communications and Design from Inholland University and is pursuing an MBA from Maastricht University, along with additional education at Cranfield School of Management and Siemens AG.