Shefali Higgins is an accomplished loyalty practitioner with 15 years of expertise in loyalty strategy, product design, partnerships, and engagement across various sectors, including airlines and retail. Currently, Shefali serves as the Head of Member Engagement at Emirates Skywards, responsible for enhancing member engagement and program personalization through innovative strategies and product initiatives. Previously, Shefali held key roles at Emirates and LoyaltyOne, leading significant projects that contributed to revenue growth and enhanced member experiences. Shefali earned a Post Graduate Award in Organisational Leadership from the University of Warwick and holds a Global MBA from SP Jain Center of Management.
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