Daniela Couto is an accomplished operations executive with over 20 years of experience in franchise management and digital transformation. They have held significant leadership roles at Localiza Hertz, Localiza&Co, and 123milhas, where they led strategic initiatives to optimize operations, improve customer experiences, and enhance productivity. Currently, Daniela serves as the Director of Operations at Emive Franchising, focusing on managing multiple units and driving growth. Their educational background includes an MBA from Fundação Getulio Vargas and ongoing studies in Administration at PUC-MG.
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