Emotiva is a deep tech artificial intelligence company specialized in measuring human's attention and affective states.It has developed computer vision and machine learning algorithms to detect and analyze micro facial movements encoded as Action Units (AUs), units of activation of a muscle or muscle groups that configure the expression of anemotion.Considering emotions a value of absolute importance, Emotiva has established the ethical-scientific committee that oversees the development of technology and ethics of artificial intelligence, taking into account the aspects related to privacy and GDPR laws.Emotiva actively collaborates with the PHuSE Lab, the Computer Science department of the University of Milan, and the top Italian Universities in computer vision and robotics fields for R&D activities.Emotiva has developed EmPower, a SaaS platform in media analytics, to analyze emotional responses and measure people's attention levels while watching content. It has made a process that used to be complex and costly, easy and fast. Today it is possible to get insights on unconscious response in just a few clicks. Thanks to EmPower, companies make more accurate decisions and avoid wasting their budget on target segments that are poorly connected emotionally or lack attention.

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