YC

Ya'ara Cohen

Director, Head of Marketing at Empathy

Ya'ara Cohen has a diverse work experience, beginning with their role as an Analyst and Translator for Israeli Military Intelligence - Unit 8200 in 2011. Ya'ara then served as a Program Assistant for ROI Community in 2015, followed by their role as CEO and Product at Popinz. In the same year, they became a Contributing Editor and Writer for Politically Corret (the Readeress), and in 2016, they were the Head of Growth Marketing and Product Researcher at Smore. Ya'ara then moved to BOMAH: The Brand of Milk & Honey as Operations Manager in 2016, and became a Board Member and Advisor for Politically Corret in 2018. In 2019, they joined the Global Shapers Community as a West Jerusalem Hub Member and Sandbox as a Member and Ambassador for Tel Aviv. Currently, Ya'ara Cohen is the Director and Head of Marketing at Empathy, where they lead their multi-disciplinary marketing team in strategic messaging, PR and go-to-market efforts across industries and verticals.

Ya'ara Cohen obtained a Bachelor's degree in Philosophy, Political Science & Economics from The Hebrew University of Jerusalem between 2015 and 2018. Ya'ara also attended Pelech from 2006 to 2010. In addition, Ya'ara obtained a certification from Coursera in December 2017 for Exploring & Preparing your Data with BigQuery.

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Timeline

  • Director, Head of Marketing

    August, 2021 - present

  • Head of Marketing

    October, 2020

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