Edwin Abel

Edwin Abel is a seasoned marketing analytics professional with significant experience leading cross-functional teams to enhance campaign effectiveness and drive revenue growth. Currently serving as the Sr. Manager of Marketing Analytics at Emplifi, Edwin has successfully increased campaign ROI by 22% through data-driven strategies and the integration of AI tools. Previous roles include Sales Marketing Manager at Quikteck, LLC, where a multi-billion customer base was expanded and sales revenue grew by 20%, and Manager of Marketing Insights & Data Management at DigiCert, focusing on actionable insights for strategic decision-making. Additional experience as a Sr. Market Analyst at XP Power and Market Data Analyst at Safran further highlights Edwin’s expertise in data analysis and market forecasting. Edwin holds a Master's in Marketing and a degree in Marketing Management from Biola University.