Michael King

Michael King has a diverse work experience spanning various roles in the media and marketing industry. Michael currently holds the position of Director of Product Marketing at Emplifi, where they oversee the product marketing strategies. Prior to this, they served as a Senior Product Marketing Manager at Emplifi, focusing on Social Marketing Cloud.

Before joining Emplifi, Michael worked at WTSP-TV as the Morning News Director, where they provided strategic oversight and direction for the morning news content across TV, digital, and social media platforms. Michael also held the role of Managing Editor of Digital at WTSP-TV, where they led digital solutions for traditional broadcast journalists and managed social media and paid search marketing campaigns.

In their previous role as Digital Director at WCMH-TV, NBC4, nbc4i.com, Michael led PR operations and managed digital ad campaign. Michael also served as a Digital Content Producer and Broadcast Producer at Disney ABC Television Group, where they wrote and published diverse content for digital platforms and implemented quality process improvements.

Michael began their career as a Broadcast Producer at WCBD-TV 2 and later worked as an Associate Producer/Assignment Editor at WLOS.

Overall, Michael has extensive experience in product marketing, digital content management, and broadcast production with a track record of implementing successful strategies and driving results.

Michael King attended the University of North Carolina Asheville from 2001 to 2005, where they earned a Bachelor of Arts (B.A.) degree in Mass Communication/Media Studies. In 2021, they obtained additional certifications in "Foundations: Data, Data, Everywhere" from Coursera and the "Leadership Development Program (LDP)" from the Center for Creative Leadership.