Jon Cottam

Jon Cottam is an accomplished executive with extensive experience in the fitness industry, currently serving as Chief Executive Officer at Empowered Brands since January 2025. Prior to this role, Jon held the CEO position at United Fitness Brands from November 2022 to January 2024 and at Lift Brands EMEA from October 2020 to November 2022. Jon's earlier career at Lift Brands included serving as Managing Director for Europe from April 2018 to September 2020, and as Managing Director of 9Round UK from September 2017 to April 2018. Additionally, Jon has management experience from roles at URBANFITNESS London, Fusion Lifestyle, and Imperial College London, showcasing expertise in commercial operations and strategy development. Jon earned a Bachelor of Science (BSc Hons) degree with first-class honors in Sports Science from the University of the West of England.