Empowered Brands
Jon Cottam is an accomplished executive with extensive experience in the fitness industry, currently serving as Chief Executive Officer at Empowered Brands since January 2025. Prior to this role, Jon held the CEO position at United Fitness Brands from November 2022 to January 2024 and at Lift Brands EMEA from October 2020 to November 2022. Jon's earlier career at Lift Brands included serving as Managing Director for Europe from April 2018 to September 2020, and as Managing Director of 9Round UK from September 2017 to April 2018. Additionally, Jon has management experience from roles at URBANFITNESS London, Fusion Lifestyle, and Imperial College London, showcasing expertise in commercial operations and strategy development. Jon earned a Bachelor of Science (BSc Hons) degree with first-class honors in Sports Science from the University of the West of England.
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Empowered Brands
We help health, fitness, and wellness businesses to grow and scale through franchising. With over 20 years’ experience in the UK fitness franchise sector, we have the expertise, support, and systems to help health, fitness, and wellness businesses to grow both domestically and internationally 🌐 Our brands: énergie Fitness: Empowered Brands are owners of the énergie Fitness franchise, the UK's longest established fitness franchise. Founded in 2003 with a single location, énergie Fitness has grown into a market-leading fitness franchise with locations across the UK and Ireland 🏋🏽♂️🚀 Through our Master Franchise partners for Iberia, énergie Fitness has also expanded into Spain 🇪🇸 UBX Boxing + Strength: Empowered Brands are the Master Franchisor for UBX in the UK and Ireland. UBX is the fastest growing boxing and strength franchise in the world, with over 100 locations globally across 7 countries 🥊💥🌎 fit+ Empowered Brands are the Master Franchisor for fit+ in the UK and Ireland. fit+ are the market-leaders in digitally operated, staffless gyms with 250 locations in over 10 countries 🏋️♀️🤖🌎 How to work with us: We're looking to partner with health, fitness, and wellness brands to help them grow across the UK and Ireland through franchising 📈 We're also seeking master franchise partners to expand the énergie Fitness brand into new international territories 🌐 You can also own any of our franchise brands through a single or multi-unit franchise package 🤝 To learn more and enquire about partnering with us, click the website link below.