Lisa B.

Lisa B. is a seasoned marketing professional with extensive experience in brand management and strategy across various companies. Currently serving as Manager - Brand & Marketing at Emversity since May 2025, Lisa has previously worked as a Growth and Strategy Analyst - Marketing at Great Learning, where notable achievements included a 70% increase in customer acquisition and a 49% rise in conversion rates through successful go-to-market strategies. As Assistant Manager - Brand & Social at Justdial, Lisa effectively managed paid acquisition channels, resulting in a significant reduction in cost per acquisition while leading a team of 20 marketing professionals. Lisa's earlier role as Senior Associate - Brand & Social Media Marketing at BYJU'S involved executing CRM campaigns that boosted customer acquisition by 30% and increased active users by 65%. Education includes an MBA in Marketing from Liverpool John Moores University and a Postgraduate Programme in Management focused on Business Strategy & Analytics from the Institute of Management Technology, Ghaziabad.