Martha Benavides is the CEO of The Avatar Factory and the Spain Country Manager as well as Global Chief Operating Officer at Enable Global. Martha directed operations at Enable Mexico from 2004 to 2019, overseeing teams of business consultants and various operational areas. With a Master's in Business Administration from the University of Phoenix and a degree in Industrial Engineering from ITESM, Martha has spent over two decades driving growth and innovation within technology consulting. Currently, Martha leads a multidisciplinary team at The Avatar Factory, focusing on blending technology and emotional engagement to enhance client communications.
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