Sheldon Adams

Sheldon Adams is the Head of Strategy at Enavi, where they focus on enhancing the performance of Shopify stores through innovative conversion rate optimization techniques. Previously, Sheldon served as B2C Marketing Manager at Pluralsight, significantly boosting ecommerce email revenue and freemium conversions. As the Director of Digital Sales for the University of Washington Intercollegiate Athletics, Sheldon built a successful Digital Sales department, generating substantial eCommerce revenue. With a background in marketing and strategy, Sheldon has co-founded Pacific Conversion Agency, helping sports teams optimize their digital marketing efforts. They are currently pursuing a degree at the University of Kansas.