Tyler L.

Tyler L. has a diverse work experience in the field of marketing and digital strategy. Tyler currently holds the position of Director of Account-Based Marketing (ABM) at Enchanted Rock since 2023. Prior to this, they worked as the Director of Demand Generation at the same company from 2022 to 2023.

Before joining Enchanted Rock, Tyler served as the Director of Content Strategy & Digital Experience at Corvee from 2021 to 2022. In this role, they led a team of three and was responsible for directing content strategy, advertising, SEO, CRO, PR, and multichannel campaigns. Tyler also drove the revamp of the paid social strategy and brought campaign optimization and management in-house.

From 2014 to 2020, Tyler worked at TDECU in various positions. Tyler started as a Web Analyst and gradually took on more responsibilities, eventually becoming the Director of Digital Marketing from 2017 to 2020. In this role, they skillfully managed websites, marketing technology, SEO, CRO, social media, paid digital advertising, projects, and development. Tyler also supervised a digital product marketing team and managed a budget of over $3.6 million. Prior to this role, Tyler was the Digital Marketing Manager and Web Analyst at TDECU.

Tyler's early experience includes working as an Analyst at Accenture from 2013 to 2014, where they provided consulting, strategy, analysis, and testing for the Department of Education's loan system and websites. Tyler also had an internship as a Semiconductor eBusiness Analyst at Tokyo Electron US in 2012, where they consulted with department heads to redesign the internal customer site and studied the global semiconductor production market.

Overall, Tyler has a strong background in marketing, digital strategy, and team management.

Tyler L. completed their Bachelor of Arts in International Business Studies with a minor in Economics at Texas State University from 2009 to 2013. Tyler then pursued a Master of Business Administration (M.B.A.) at the University of Texas at Tyler from 2014 to 2016. In addition to their degrees, Tyler has obtained certifications in Google Ads Search and Google Analytics from Google in the year 2020.