Roberto Martinez

Roberto Martinez has been working in the software nearshoring industry for 20+ years. As a senior executive, he is familiar with the needs, obstacles, and challenges faced by small startups as well as big teams.

As a leader at Encora, Roberto has helped the company acquire important clients such as OpenTable, Siemens, ZED Connect (Cummins), MDLive, Choice Hotels, Points International and others. His focus has been on helping companies to innovate, and not just perform the required task. This has helped his clients improve their output and increase their revenue.

Roberto gives great importance to the empowerment of talent and fostering of a great work culture; this has led to the company being listed as a Great Place to Work in Mexico for the last 8 years.

Roberto has a software engineering background from the prestigious Tecnologico de Monterrey and strategic direction from IPADE.