April Palmer has built a comprehensive career in merchandising, currently serving as a Merchandiser at END. since May 2025. Prior experience includes a role in EMEA Planning at Abercrombie & Fitch Co. from November 2023 to June 2025 and positions as Junior Merchandiser and Assistant Merchandiser at AllSaints between May 2021 and November 2023. Prior to these roles, April worked as a Senior Merchandising Assistant at ASOS.com from 2018 to May 2021 and as an Allocator at Selfridges in early 2016. The career began at schuh as a Sales Assistant from September 2014 to June 2015. April holds a degree in Fashion Merchandise Management from the University of Westminster, completed in 2018, following A levels at Peter Symonds College from 2012 to 2014.
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