Senka Čolić is a Creative Lead at Endava specializing in product and user experience design. With over 10 years of experience in UX/UI, they have previously held the position of Head of Design at ByteState, where they focused on user-centered design and strategic innovation. Senka has also worked as a Lecturer in UX/UI Design and User Experience Innovation at Future Lab, mentoring junior designers and leading digital product development. Their educational background includes a BSc in Mathematics and Informatics from the Faculty of Mathematics at the University of Belgrade.
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