Ivan Ahedo is a multifaceted executive with over 17 years of experience in marketing and business strategy across diverse industries. As the Managing Partner and CEO at Increnta, they lead initiatives to enhance sales through innovative marketing strategies in Latin America. Ivan previously held significant roles such as Chief Marketing Officer at Totalplay and Grupo Industrial Lala, and they were instrumental in revitalizing brands like Jose Cuervo at JOSE CUERVO INTERNATIONAL (UK) LIMITED. Currently, Ivan serves as an Independent Board Member at Promanuez and remains actively involved as a mentor and advisor at Endeavor. Ivan holds a BA in Marketing from Tecnológico de Monterrey and is pursuing further education in European Marketing and International Trade.
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