Lance Friedman is an experienced retail professional with a strong background in category management and merchandising. Currently serving as Category Manager for Complimentary Categories and Premix at Endeavour Group since September 2020, Lance has previously held various positions at Dan Murphy's, including Merchandise Trade & Promotions Manager and Category Manager for Cider & Non-Liquor. Prior experience includes roles at Woolworths Supermarkets, where responsibilities encompassed buying in health and beauty categories, as well as a position as Buyer for males and females toiletries. Earlier in the career, Lance served as Store Manager and Merchandise Coordinator at Franklins & Family Supermarkets and worked as a Visual Merchandiser at Reckitt Benkiser. Lance holds a Bachelor of Business degree from La Trobe University.
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