Michael Smith

Michael Smith is a Supply Chain Subject Matter Expert and Network Specialist at Endeavour Group, focusing on supplier commercials and cost recovery within the supply chain. Previously, Michael served as the Sales and Marketing Manager at Squitchy Lane Vineyard, successfully implementing a 5-year operational strategy and increasing wine club enrollment by over 300%. As a Co-Founder and Director at Maku Beverage Pty Ltd, Michael developed business strategies for a new hemp-based drinks venture. Michael's extensive experience includes multiple General Manager roles at The Public Brewery Group, overseeing business strategy, budgeting, and day-to-day operations. Earlier experience at Dan Murphy's involved various roles in promotions, product selection, and project management. Michael holds a Bachelor of Applied Science in Information Technology from Swinburne University and is pursuing a Graduate Certificate in Business Management from the Australian Institute of Business.