Rob Carter

Head of Merchandise Transformation

Rob Carter is a retail leader with extensive experience in business transformation, eCommerce, and supply chain operations. Currently serving as the Head of Merchandise Transformation at Endeavour Group, Rob leads initiatives that embed AI and data-driven decision-making across functions. Previously, they held roles at Amazon as a Senior Category Growth Manager and BWS as a Category Manager, showcasing a strong background in strategic development and stakeholder engagement. Rob earned a Bachelor of Laws and Bachelor of Arts from the University of Technology, Sydney.

Location

Sydney, Australia


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