Rob Masterton is a Senior Martech Specialist at Endeavour Group, specializing in a comprehensive MarTech stack to enhance email, SMS, and push programs for the Dan Murphy's brand. With extensive experience in Salesforce Marketing Cloud from roles at REA Group and various consulting positions, Rob has successfully led system implementations, documentation improvements, and training initiatives across multiple organizations, including higher education institutions like the University of Melbourne and RMIT Online. Rob's career spans technical roles at ExactTarget, where product support and analysis were key responsibilities, and earlier positions emphasizing cross-channel marketing automation and strategic consulting. Educational qualifications include a Master's in Historical Research and a Graduate Diploma in Information Technology from prestigious institutions.
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