Anna Lorch is a senior vice president specializing in growth strategy, marketing, and customer experience across various industries including travel, hospitality, and media. Currently, Lorch leads revenue and subscriber growth at Endpoints News and has previously held significant roles at The Washington Post and AARP, where they directed innovative loyalty programs and marketing strategies. Lorch’s background includes transforming outdated systems into digital-first experiences, significantly boosting revenues and engagement metrics. Additionally, Lorch serves as an adjunct faculty member at Georgetown University, teaching graduate courses in marketing and brand management. Lorch holds degrees from Carnegie Mellon University and Vanderbilt University.
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