Enduratex™ is a world leader in providing superior vinyl upholstery fabrics to the Contract, Hospitality, Automotive, Marine, Specialty and General Upholstery markets

The Enduratex™ brand name evolved from our products and has become synonymous with our corporate identity of China General Plastics Corporation of America. With Enduratex™ as our umbrella brand, we have established an entire family of products under the "Endura-"​ label. Our Enduratex™ products are made and engineered to the specifications of our parent company, U.S.I., a $2.2 billion corporation. In fact, U.S.I. it is the second largest calendaring operation in the world.
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The Enduratex™ culture however, is more intimate than our size and global stature. We are first and foremost dedicated to our customers and that priority has allowed us to serve some of our customers for as long as we have been in business—and that humbles us every day. Our Enduratex™ team members listen carefully to each customer, as we understand that our customers are the main reason for our business. Our design, sales and marketing team pay close attention to the ever-changing market conditions, trends and demands as we develop product and related services to meet those needs and challenges.
 
We have often been referred to as the "trend setters of our industry,"​ and we
carry that title proudly.
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Enduratex™ was established in 1996 and is located in Corona, California,
with distribution worldwide.

Enduratex™

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Enduratex™

Org chart

Teams

Offices

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