Roberta Pezzetti

Roberta Pezzetti is the Director of SMARTER, the International Research Centre for Smart Organizations Management and Smart Land Valorization, and a Professor of International Business and Marketing Management at the University of Insubria. They serve as Rector's Delegate for Sustainable Strategic Marketing Plan and are a member of the Steering Committee for the national project "SmartItaly Goal," promoted by the National Agency for Innovation and Sustainable Development ENEA. With experience as an International Expert at the Regional Development Centre O.M. Beketov University and as a Scientific Coordinator for various urban data management projects, Pezzetti is actively involved in advancing sustainable solutions in urban contexts. They have contributed to the academic community through positions such as a researcher in Banking and Finance at the University of Pavia and serving on the Scientific Committee for the UNESCO Chair "Gender Equality and Women’s Rights in the Multicultural Society."