Leon Segal

Dr. Leon Segal is an Innovation Psychologist with over 25 years of experience in human factors, product innovation, and experience design. He has led an office for IDEO, the world's leading innovation design firm, worked at NASA, and consulted on innovation in a wide variety of firms, including 3M, BMW, Google, Microsoft, Texas Instruments, and more. His work on empathy and design — and his insight that "innovation begins with an eye" — are cited in several bestselling books. He currently heads Innovationship LLC, a consultancy based in Silicon Valley that teaches design thinking to organizations around the world.

Dr. Segal's educational background includes a PhD in Cognitive Psychology and MSc in Engineering Psychology from the University of Illinois in Urbana Champaign; prior to that, he graduated from the Israel Airforce Academy as pilot and officer. In his spare time he plays soprano saxophone, and is producing a documentary film about jazz education.