Vitória Braga

Head De CRO & Criação at Enext Consulting

Vitória Braga has a diverse work experience spanning multiple roles in different companies.

Vitória started their career in 2015 as an Administrative Assistant at Grupo DASA. In this role, they provided administrative support.

In 2016, Vitória joined City Credit Capital as a Marketing Analyst. Their responsibilities included institutional marketing, brand management, and developing new business strategies. Vitória also worked closely with the sales team, creating supporting materials and executing marketing campaigns.

After that, they became a Business Developer at City Credit Capital, where they focused on opening international bank accounts and managing client portfolios. Vitória also had expertise in investment platforms and maintained relationships with Latin American clients.

In 2018, Vitória joined Enext, a Wunderman Thompson Company, as a CRO Analyst. Their duties included analyzing and reporting results, developing implementation roadmaps, and conducting AB tests. Vitória also managed the creation and front-end delivery processes, monitored KPIs, and conducted diagnoses and analyses.

Over time, they took on more responsibilities and advanced to positions such as CRO Coordinator and Head of CRO & BI. In these roles, they oversaw CRO and BI strategies, as well as team coordination and project planning.

Overall, Vitória Braga has gained experience in various aspects of marketing, business development, and data analysis throughout their career.

Vitória Braga completed their Bachelor's degree in Publicidade e Propaganda at FECAP from 2015 to 2019. Vitória then pursued a Master's degree in Business Management specializing in Marketing at Insper Instituto de Ensino e Pesquisa from 2023 to 2024. In addition to their formal education, Vitória has obtained various certifications including Meta Certified Marketing Science Professional from Meta in June 2023, Sales Expert - VTEX Certified from VTEX in November 2022, and Google Analytics Individual Qualification from Google in January 2022. Vitória also holds certifications in Anti-Money Laundering - Investment from Thomson Reuters in April 2016 and Aprendizagem Profissional Comercial em Serviços Administrativos from Senac São Paulo in March 2015. Vitória's education also includes a certification in UX - Hotjar - Heatmaps, Visitor Recordings from Enext Consultoria in 2019, and Analítica Web - Google from Escuela de Organización Industrial (no specific month/year provided).

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