Laura Falconer

Laura Falconer is an accomplished Executive Strategy Director at Engine Digital, specializing in e-commerce strategy and experience design for D2C and B2B brands. With extensive experience in optimizing customer journeys, conducting research and analytics, and developing digital roadmaps, Laura has successfully secured buy-in from senior leadership and contributed to new business development initiatives. Previously, Laura founded Leaff, a boutique e-commerce store focused on luxury cannabis accessories, while also serving as a Strategy Consultant at Magnetic North Creative. Laura's career includes significant roles at Alida, where Laura oversaw user experience and product design, and held leadership positions in operations and design. Laura's educational background includes a Master of Arts in Sociology from The University of Edinburgh and a Post-Graduate Diploma in Multimedia Technology from Edinburgh Napier University.