Rachel Robertson

Rachel Tarvin Robertson is an accomplished professional specializing in marketing and measurement solutions, currently serving as Senior Vice President of Measurement Solutions at Engine since January 2024. With a strong background in consulting and strategy, Rachel founded Lift Bridge Consulting in January 2019, providing strategic consulting to the digital media and shopper marketing sectors until its acquisition by Engine in 2024. Prior to that, significant roles at Yieldbot included crafting marketing strategies and managing substantial revenue streams in shopper marketing. Rachel's experience also spans key positions at Starbucks and Nestlé Purina North America, focusing on shopper marketing and category analysis, respectively. Rachel holds a BSBA in Transportation Logistics and Marketing from the University of Arkansas.