Matthew Rosson

Matthew Rosson is an experienced digital analytics professional with a strong background in developing and implementing advanced analytics frameworks across various industries, including financial services, healthcare, and higher education. Currently serving as Digital Analytics Lead at engineersmind, Matthew has successfully deployed GA4 and GTM in multi-domain environments and conducted comprehensive technical audits. Previous roles include Digital Analytics Developer at Rent., where daily tagging audits were performed, and Digital Optimization Developer at TBC Corporation, where MarTech solutions and behavior tracking enhancements were implemented. Matthew's technical expertise is further complemented by a strong foundation in eCommerce solutions from a lead role at IT'SUGAR, along with earlier positions that involved web applications development and information systems analysis. Academic qualifications include a Master of Science in International Economics from Florida Atlantic University and a Bachelor of Business Administration in Business Information Systems from Texas Christian University.