Laura Herrera

Laura Herrera is a seasoned entrepreneur and business leader with extensive experience in marketing and business management. Currently serving as Co-Founder and CEO of Enric since August 2023, Laura leads the development of enterprise AI infrastructure that allows global brands to operate secure, personalized, and compliant large language models. Prior to Enric, Laura founded GroWin World, the first LATAM Marketplace focused on personal development and wellness education. Laura's earlier positions include Brand Manager at Colcafe SAS, where a notable CAGR of 6.6% was achieved, and Sales Manager at Comercial Nutresa, where a cumulative budget compliance of 104.5% was reached. With an educational background that includes an MBA and certifications in Marketing Management and Holistic Health, Laura Herrera combines strategic innovation with a commitment to enhancing brand identity and customer engagement.