Paula Lashinsky

Paula Lashinsky is a strategic executive with deep experience in leading growth-oriented B2B digital media initiatives. They served as Executive Director of Digital Media and Creative Services at Lebhar Friedman from 2007 to 2011, where they transformed the company from a print-centric model to a multi-platform focus. As Principal at PEL Consulting from 2012 to 2016, they developed marketing and business development strategies for various clients. They currently hold the position of Senior Vice President and Group Publisher for the US Grocery & Convenience Group at EnsembleIQ and are also the Vice President Brand Director for Convenience Store News. Paula is pursuing a degree at the University of Michigan.