Chris Alfred is a senior communications professional specializing in corporate communications, crisis management, and media relations, currently serving as the Group External Affairs Director at Element Materials Technology. Previously, Chris held key roles at Dyson and Thomas Cook, where they successfully navigated complex financial communication challenges and garnered significant media coverage for major corporate initiatives. Chris also has experience in sponsorship management within the sports industry, having worked with IG Group on notable campaigns. With a strong background across tech, tourism, and financial sectors, Chris has consistently demonstrated expertise in shaping corporate narratives and managing reputations.
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