Dane Patterson

General Manager - Customer Engagement

Dane Patterson currently serves as General Manager of Customer Engagement at Entain, where leadership of a skilled team focuses on enhancing revenue and customer engagement for the company's wagering brands in Australia and New Zealand. Prior to this role, Dane was with SurfStitch from March 2016 to December 2021, holding several executive positions including General Manager of Brand and Ecommerce, responsible for trade, marketing, and the overall customer experience. Earlier experience includes positions at Super Retail Group, Forecast Marketing, Unit Clothing, Billabong, and Super Retail Group in various marketing and management roles. Dane holds a Bachelor’s degree in Business Advertising with a double major in Marketing from Queensland University of Technology.

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