Dom Sweeney

Dom Sweeney currently serves as the CRM Transformation Manager at Entain since May 2022, where responsibilities include leading transformation efforts to enhance customer lifecycle strategies. Prior to this role, Dom was the UK Head Of CRM & Customer Value at Ikano Bank, managing a customer base exceeding one million. Dom's experience also includes positions such as Head of Insight for IKEA FAMILY LOYALTY, where analytical leadership was provided to a customer loyalty team, and Insight Manager at Ikano Bank, delivering consumer insights to retail partners. Earlier roles involved serving as Head of CRM at Interflora and Digital Transformation Lead at E.ON UK. Dom holds a BA Hons in Geography from the University of Staffordshire, obtained between 1994 and 1997.