Emma Casey is an experienced Sponsorship Manager at Entain since June 2016, responsible for the strategic planning and execution of sponsorships for UK and European gambling brands, including partnerships with notable rights holders such as Liverpool FC and UEFA. Previously, Emma served as Brand Ambassador Manager, overseeing a significant expansion of Brand Ambassadors and managing annual budgets exceeding £5 million. Prior experience includes serving as Events and Sponsorship Associate with bwin.party and GVC Holdings, where Emma managed relationships and hosted global poker events. Emma's earlier career includes a role as Event Manager at Edwardian Hotels London, managing a team to execute large-scale events. Emma holds a Bachelor of Arts in History from the University of Sussex and has completed A-Levels in History, English Literature, and Politics.
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