Frederik Samuel is a Director of Brand Design NCE and the founder of typegoodness and promptgoodness. They began their career in traditional advertising before transitioning to digital, working freelance for prominent agencies in London. Having settled in Amsterdam, Frederik led the creative teams for Unilever and adidas, building them to 12 members while overseeing various high-profile brands. With a deep passion for design and typography, Frederik runs a popular type blog in their spare time and is currently open to new opportunities.
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