Gemma Bell

Gemma Bell currently serves as the Global Head of Sponsorship at Entain, a position held since January 2023, overseeing significant partnerships with prestigious organizations including Liverpool FC, BVB, and various other sports entities. Prior to this role, Gemma was the Senior Sponsorship Manager at Bank of Ireland from March 2017 to January 2023, managing relationships with the IRFU and several rugby teams, among others. Earlier experience includes a tenure as Sponsorship & Events Manager for Diageo in Europe, where responsibilities encompassed collaborations with rugby organizations and high-profile events. Additional roles at Smarts Communicate and Coca-Cola HBC further contributed to Gemma's expertise in sponsorship and event management. Gemma holds a First Class Hons degree in Communication, Advertising, and Marketing from Ulster University.