Geoff Short

Geoff Short is an experienced professional in the field of analytics and business analysis, currently serving as an Analytics Business Architect, Analytics Product Owner, and BI Product Owner at Entain since December 2020. Prior to this role, Geoff Short held multiple positions at GVC Group as a BI Product Owner and BI Business Analyst from April 2018 to December 2020, and at Ladbrokes Coral as a BI Business Analyst from January 2017 to April 2018. Additional experience includes various business analyst roles at Coral, Betfred, BetVictor, and PlusNet, as well as a Business Analyst/Programmer at LabLogic Systems Ltd. and HCSL Limited. Geoff Short's academic background includes studies at De Montfort University and Malet Lambert High School.