Jacob So is a seasoned data analytics leader with over 15 years of experience in analytics and project management. They have held prominent positions at several organizations, including Vitasoy International, where they led digital transformation initiatives, and Intouch Games Ltd, where they directed data functions across multiple teams. Jacob has a Master of Business Administration from The Chinese University of Hong Kong and a degree in Actuarial Science from the University of Kent. Currently, they are the Senior Enterprise Analytics Manager at Entain, focusing on new market and customer experience strategies.
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