James Constantine

James Constantine has extensive experience in the gaming and betting industry, most notably as the Director of Gaming Customer Strategy at Entain from May 2018 to May 2024, overseeing the customer strategy for a £1.25 billion division. Prior to that role, James served as the Director of Customer Proposition, where responsibilities included managing customer propositions across UK, European, and Canadian digital gaming markets, leading a team of over 30 to enhance acquisition and retention. Additionally, James was the Head of Content at Entain, responsible for developing and implementing a sportsbook content strategy and pioneering personalisation initiatives. Earlier in his career, James worked as a Horse Racing Trader at SIS Betting, handling odds compiling and price management, and participated in the British Horseracing Authority's Graduate Development Programme. James holds a Certificate in Managerial Finance from The London School of Economics and a Mini-MBA in Marketing.