Laura Irving is currently the Director of Gaming Proposition for UK Brands at Entain, where they leverage over 15 years of experience in the gaming industry to enhance customer experiences and drive ROI. Prior to this role, Laura served as Head of Gaming Proposition for Ladbrokes & Coral and held various managerial positions at Ladbrokes Coral, including Premier Senior Agent and Head of VIP Gaming (Interim). With a Bachelor of Arts in History and Criminology from Liverpool John Moores University, Laura is known for their strong communication skills and collaborative approach in cultivating relationships with stakeholders.
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