Mel Kenneday

Mel Kenneday is a seasoned marketing executive with extensive experience in leadership roles across various prominent companies. As Chief Marketing Officer at Entain and Global Head Of Brand at Lorna Jane, Mel has demonstrated expertise in brand development and strategic marketing. Previously, Mel served as Chief Executive Officer at Beforeyouspeak Coffee and held multiple positions at Hasbro, including Vice President of Consumer Products for North America and Director of Consumer Products for Australia, New Zealand, and Southeast Asia. Earlier career experiences at The Walt Disney Company encompassed roles such as Director of Licensing, Director of Corporate Strategy, and Director of Sales, Retail Marketing, and New Business Development.